About

I am a passionate brand & creative strategist  with 15+ years in Beauty & Luxury. 

Since 2018, I've been empowering global executives and founders to forge powerful brand-audience connections through purposeful branding, iconic products, and holistic experiences. 

Blending creative thinking with deep trend & cultural insights, I love crafting comprehensive strategies that translate into impactful development.

My unique perspective comes from collaborating with leading companies as both team player and consultant. 

A lifelong learner and insatiably curious, I love to explore fields like Neuroscience, and AI to fuel creative solutions in the ever-evolving beauty landscape.